ABOUT US
Lavender Lace Agency is a creative bridal sales and business development agency founded by Jennifer Roberts with a mission to provide simple, effective, and strategic growth solutions for independent bridal designers and lifestyle brands.
Jennifer brings more than a decade of experience in luxury retail, wholesale sales, and business development. She began her wholesale career as the Regional Sales Representative for Badgley Mischka Bride, managing a 29-state territory across the United States. She later helped grow Tara Lauren, a luxury bohemian bridal brand, expanding its presence through partnerships with bridal boutiques worldwide. Jennifer then went on to lead the wholesale division for Vera Wang Bride and Pronovias across North America.
Throughout her career, Jennifer recognized a growing need for emerging designers and independent brands to have access to experienced sales representation that extends beyond simply selling collections. Many brands needed a strategic partner who could help them build relationships, strengthen their market positioning, develop effective sales strategies, and navigate wholesale growth.
With that vision, Lavender Lace Agency was created.
Today, Lavender Lace partners with designers around the world, providing wholesale sales representation, boutique partnerships, showroom representation, business development, and strategic market support to help brands build sustainable, long-term growth.
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Sales and Service Director
WHY CHOOSE US
WHY CHOOSE US
At Lavender Lace, we believe successful partnerships are built on strategy, relationships, and results—not just sales.
With years of experience representing some of the world's leading bridal brands, we understand what it takes to successfully introduce and grow a collection in today's competitive market. We work alongside our clients as a trusted extension of their team, providing tailored solutions that support long-term growth.
From wholesale sales and boutique partnerships to showroom representation, business development, and strategic market expansion, our goal is to connect your brand with the right retailers and opportunities both in the U.S. and internationally.
We take a personalized approach to every partnership, helping designers strengthen their brand positioning, refine their market strategy, build meaningful retail relationships, and create sustainable business growth.
Whether you're launching a new collection, expanding into new markets, or looking to strengthen your wholesale presence, Lavender Lace is committed to helping your brand grow with creativity, professionalism, and purpose.